The Senior Management Team is led by the Chief Executive and oversees both the strategic and operational implementation of the agreed Age NI strategy.

Linda Robinson
Chief Executive

With over 25 years experience delivering best practice services for older people, Linda has exceptional knowledge and understanding of the challenges and opportunities facing our ageing population.

Linda is a highly respected leader within Age NI as well as across Age UK and our wider stakeholder network. With this expertise and regard, Linda is ideally placed to lead the next phase in the evolution of the charity’s services, influencing, engagement and commercial activities.


Paschal McKeown
Charity Director

In 2018, Paschal was appointed as Charity Director, responsible for Age NI’s services, policy and engagement and development support to age sector groups and networks.




Siobhan Casey
Director of Marketing & Business Development

Siobhan Casey has over 23 years international marketing, branding and strategic management experience. Siobhan is responsible for marketing, income generation, advice, ICT development, delivery and maintenance of the Management Information Systems.

Before joining Age NI, Siobhan worked as a consultant, coach and trainer with hundreds of businesses across Northern Ireland in the areas of marketing and business development and many community groups and public bodies such as Invest NI, local councils and health trusts. Prior to this, Siobhan was Director of Corporate Communications of Fruit of the Loom International, where she also held a number of pan-European brand and marketing management roles.


Kieran McSherry
Finance Director

Kieran holds an Honours Degree in Accounting and Postgraduate Diploma in Accounting from Queens University, Belfast.

He is the Finance Director in Age NI, and a Chartered Accountant, having qualified with one of the four leading worldwide accountancy firms, PwC.

His 25 years experience in business and finance senior roles included a number of well known leading commercial plc international firms such as Guinness plc and Wolseley plc, and he has also been involved in the voluntary sector where he worked as Finance and Operations Director, within Help the Aged.

Kieran was instrumental in the merger of Help the Aged and Age Concern to create Age NI. He also has played a key role in the visioning and developing of Age NI’s new commercial and finance structures and operations.

Kieran has also developed a strong board director level expertise network in other local businesses. These included the strategic and financial business development of CallCare, Fold Help and Reminiscence Network Limited.


Brian Loughridge
Commercial Director

Brian is responsible for the strategic planning, operational delivery and revenue generation for all commercial activity undertaken within Age NI Trading Ltd and Age NI Enterprises Ltd, including retail, insurance and affinity products.



Age NI Trading Ltd.
Age NI Enterprises Ltd.