We're absolutely delighted to announce an exciting nationwide partnership with well known and much loved chocolate brand, Cadbury.

Launching today (4th September) the campaign aims to tackle the issue of loneliness right across the UK, and encourage people to "donate their words" by carrying out a small act of kindness - calling an older relative, checking in on older neighbours and simply taking time to chat to an older person.

For the first time ever the UK’s number one chocolate brand will be removing the words from its iconic bars and ‘donating’ them to the Charity to help alleviate loneliness amongst older people. The limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.

Age NI, along with our counterparts in Scotland and Wales, are also getting behind the campaign, and encouraging people in Northern Ireland to donate their words by pledging to reach out and have a chat with older people in their communities.

According to a survey by Cadbury and Age UK, some of the actions that would help older people feel more confident when outside the home are:

1. Knowing their neighbours

2. Someone smiling or saying hello when at bus stop/in a queue

3. Neighbour stopping to say hello

4. Someone asking how their day has gone

Donate your words

To get involved with the campaign, and pledge your support, go to www.ageuk.org.uk/donateyourwords