Age Co Age CoAge Co is the new brand that Age UK and its trading companies have developed for the sale of independent living products and financial services. The Age Co brand has been designed to give a clear separation between the charitable work of Age UK and the commercial products and services that are sold. Age Co is steadily bringing the full suite of Age UK products over to the Age Co brand. Although the Age UK Personal Alarm Service name will change to Age Co Personal Alarms, the service will continue to be provided by Taking Care (PPP Taking Care Limited) and monitored by the same staff at their Emergency Resolution Centres. ^ If you call the 0800 number, you will be dealing with PPP Taking Care Limited. Calls may be recorded for monitoring and quality purposes.‡ 5 second average alarm call response time from January 2020 Emergency Resolution Centre call statistics.† Many of our customers do not have to pay VAT for health reasons. If you need to pay VAT simply see the figures shown. You will be exempt from VAT if you declare that you are chronically sick or disabled. Find out more about VAT exemption.** Free next working day delivery available in England and Wales for self-install orders received before 1pm, Monday – Friday for in home alarms only. For other areas, 48 hour delivery available.‡‡ One £20 M&S Gift Card will be issued to the existing customer making the referral and one £20 M&S Gift Card to the new referred customer who registers for an Age Co Personal Alarm. Existing or previous customers of Age Co or PPP Taking Care are not eligible to be referred. Please see PPP Taking Care's full terms and conditions.^^^ VAT included as key safes are not eligible for zero rating.